AskMe Group partners with Catapooolt to provide end-to-end support for product innovators in India, combining crowdfunding, e-commerce, easy payments, and SME financing.
Driving Innovation from Idea to Market
In a landmark move to support India’s growing community of innovators, AskmePay the integrated merchant solution from the AskMe Group has announced a strategic partnership with Catapooolt, India’s premier crowdfunding and community engagement platform.
This first-of-its-kind alliance aims to provide complete idea-to-market support for product innovations, offering everything from prototype funding to e-commerce sales, marketing, and payment collection. Startups and innovators will also gain access to easy financing options through AskmeFin, the SME financing arm of AskMe Group.
How the Partnership Works
1️⃣ Discovering Disruptive Ideas
The collaboration will scout product-based innovations across India through the Catapooolt Changemakers Challenge, connecting with maker communities, educational E-Cells, and start-up hubs in partnership with organizations like Chatur Ideas, NEN, ah!Ventures, and The Economic Times.
2️⃣ Crowdfunding Prototypes
Shortlisted innovations will receive community-driven funding from Catapooolt, enabling them to build and refine their prototypes before launch.
3️⃣ Seamless E-Selling & Marketing
AskmePay will serve as the Official E-Commerce Partner, giving innovators a ready platform to market their products, push customized deals, and reach millions of consumers.
4️⃣ Easy Financing for Scale-Up
Through AskmeFin, startups can access flexible financing solutions based on their transaction history, helping them grow from prototype stage to full-scale business.
Leadership Speaks
Satish Kataria, Founder & MD of Catapooolt:
“Product innovation is still in its early stages in India. This partnership with AskmePay offers perhaps the world’s first complete support infrastructure to discover, guide, fund, and market product innovations in India.”
Anand Sonbhadra, CFO of AskMe Group & CEO of AskmePay:
“Our aim is to empower SMEs and startups, not just through innovative tools, but by providing them with the market access and payment solutions they need to thrive.”
Pawan Lohia, CEO of AskmeFin:
“This collaboration will allow us to support startups from the ground up, providing them with the financial tools to transform ideas into reality.”
About the Partners
Catapooolt
India’s leading crowdfunding and community engagement platform, Catapooolt has raised over ₹120 Lakhs, supporting 40+ innovative projects. It operates on a rewards-based crowdfunding model, building awareness and creating opportunities for innovation across the country.
AskMe Group
A leading player in India’s e-commerce and SME support ecosystem, offering solutions across online selling, payment collection, marketing, and financing.